Friday, March 8, 2013

How Companies Really Get To The Top Of Apple's App Store (AAPL)

With more than 700,00 apps in the Apple App Store, breaking through to the top can prove to be a difficult task.

We spoke with some experts and developers?in the mobile app space whose apps have reached the top of the charts. ?We learned from them what it takes to get there.

Dale Carr, writing for the LeadBolt blog explains the metrics required just to get your app featured in Apple's App Store:

As of May 2012, Apps must receive at least 25,000 downloads per day to get a spot among the top 50 in U.S. category. Other countries are a little more lenient, Apps must get 10,000 downloads per day in China, 5,000 in the U.K. and South Korea. And a little less in Germany, France and Australia. Obviously, the numbers reduce significantly when looking at the top 50 in a particular category.

While that may not seem like an easy task, if your app can stand out from the others in terms of engagement, social ability, and the ability to share, your app should take off.

"Instagram was a perfect storm, it beautifies natural self-expression, offers a more beautiful optimized version of your own world, and the core activity is sharing," Walter Driver, the CEO of Scopely a?Los Angeles venture-backed startup building the next generation of social mobile games, told Business Insider.

Keep reading for the top ways to reach the top of the App Store charts.

Source: http://www.businessinsider.com/how-to-get-to-the-top-of-the-app-store-2013-2

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